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"Enter the ever-evolving world of digital marketing, where your pursuit of knowledge guides you towards accomplishment."
In the modern era, digital marketing has emerged as one of the most highly sought-after career paths. The need for individuals with specialized knowledge in this domain is on the rise, particularly because businesses have transitioned to a fully digital landscape following the Covid-19 pandemic. Opportunities for professionals in marketing, communication, and digital fields are expanding, both domestically and internationally. Moreover, digital marketing has evolved into a profession that can be pursued remotely from the comfort of one's home.

What does digital marketing signify?
Digital marketing is crucial as it leverages the internet, where most people spend a significant portion of their time, to promote products and services. It levels the playing field by offering equal visibility and reach to businesses, irrespective of their budget. Whether a company invests a little or a lot, they all have equal opportunities online. Moreover, digital marketing empowers users to select products based on their preferences, enabling small businesses to compete fairly with established brands.
Do you possess a passion that can be transformed into a profitable venture through digital marketing?
Certainly, many individuals have turned their passions into lucrative careers using digital marketing platforms such as YouTube, Instagram, and Facebook. For those who possess a unique skill set or a deep passion, creating and sharing content on the internet can be a highly rewarding avenue for generating income.

Digital marketing offers a viable career path:
with abundant opportunities for those interested. It's an accessible field that can be learned by anyone. Business owners can benefit from mastering digital promotion techniques. Individuals aspiring for a career in digital marketing can tailor their focus to their personal interests. For instance, if you're passionate about cinema, you can specialize in digital marketing for the film industry. Similarly, if travel is your passion, you can choose that niche.
What factors should you consider when selecting an institution for studying digital marketing?
⚓Which institution is the right choice?
Before dismissing the possibility of learning digital marketing, one should consider the dedication required. Those with experience in this field understand the challenges and pressures it entails. Beware of institutions that claim to teach digital marketing in a week or a month; it's a vast field that may take up to a year to thoroughly grasp. So, it's important not to underestimate the depth of this subject.
⚓Determine the duration for which the institute has been active in this particular field.
Numerous institutions are emerging, offering digital marketing education. Unfortunately, some individuals are exploiting the potential in this field to deceive others. When selecting a firm, it is essential to exercise diligence and closely scrutinize their digital activities.
⚓Discover the current occupations or pursuits of individuals who have completed their studies at the institution.
Teaching digital marketing may seem straightforward, but mastering it can be quite challenging. The key lies in the quality of education and the institution's dedication to its students. To avoid stumbling during job interviews at other companies, it's crucial for students to receive thorough instruction from a reputable institution. It's worth noting that even the best institution won't be effective if the student lacks interest and motivation.
⚓The institution should possess Google partnership certification.
This certification holds significant importance for a professional digital marketing institute. However, it's crucial to note that obtaining this certificate requires a specific payment. It's essential to emphasize that having this certification alone does not guarantee the quality of education. What truly matters are the expertise and teaching excellence of the digital marketing instructors.
⚓Determine the educational background and credentials of the teachers.
The greatest blessing for a student studying digital marketing is to have an excellent teacher. Effective teaching often stems from experience, so it's essential to ensure that the teacher remains actively involved with brands while teaching. This ensures that the knowledge remains current in a field that experiences constant updates and changes in digital marketing.
⚓The organization should offer live project opportunities as part of its curriculum.
After receiving instruction, the best way to truly test and apply your knowledge is through engaging in live projects. There's no substitute for hands-on experience. Consider acquiring a domain and hosting, which can be quite affordable, and starting your own blog. This allows you to experiment with various techniques. Additionally, it's beneficial to run at least five campaigns on platforms like Facebook Ads and Google Ads with a modest budget. Investing in digital campaigns for local small businesses can also be a valuable learning experience.
⚓Utilization of premium tools.
In a digital marketing role, you'll likely need access to numerous paid tools. Inquire whether the educational institution provides students with access to such tools. The utilization of these tools and the outcomes they yield hold significant importance.
⚓Participate in a trial class.
Request the chance to participate in a trial class provided by the institution prior to committing to enrollment. Ensure that the trial class is conducted by the primary teaching instructor. Additionally, request a copy of the syllabus that will be covered in the course. It's advisable to make a final decision about enrolling after thoroughly discussing the course details with the instructors.
🎓🎓Where can you acquire knowledge in digital marketing? 🎓🎓
Institutions that offer university or college-level programs include:
1. MICA (MICA) Ahmedabad: PGDM (Digital Communication & Management)
2. IIM Bodh Gaya: MBA (Digital Business Management)
3. Manipal University, Manipal: MA Digital & Creative Marketing
4. DY Patil Institute of Management & Research, Pune: MBA (Digital Marketing)
5. IIIT Bhagalpur: PG Diploma in Digital Business Management
6. Chandigarh University: MBA/BBA in Digital Marketing

For those seeking online options, consider Executive Programs provided by institutions like IIM Calcutta, IIM Visakhapatnam, Myca Ahmedabad, ISB Hyderabad, Jain Online, ITM Navi Mumbai, and D.Y. Patil Vidyapeeth Pune, offering PG-level certificate/diploma programs.

Additionally, Google provides resources for learning digital marketing techniques.
https://learndigital-staging.withgoogle.com/digitalgarage/courses?category=digital_marketing
https://skillshop.exceedlms.com/student/collection/654330-digital-marketing?locale=en-GB

🎓🎞Several institutions offer various short-term courses, both online and in traditional classrooms:

1. The Delhi School of Internet Marketing, located in New Delhi, provides an advanced digital marketing training program. A minimum qualification of Plus Two is required.
2. Ejucart, a private firm in New Delhi, offers a certified digital marketing course approved by the Internet and Mobile Association of India.
3. Keltron, under the Government of Kerala, offers the 'Professional Diploma in Digital Marketing & SEO' course at select Keltron Knowledge Centers in Kerala. This course can be completed through regular sessions or holiday batches.
4. IIDE Digital School, based in Mumbai.
5. ASAP Kerala (https://asapkerala.gov.in/course/digital-marketing/)
🌐Online Learning Platforms:
1. Manipal Prolearn
2. Coursera
3. Udemy
4. Imarticus
5. Upgrad
6. Simplilearn
Here is a link for learning in Malayalam: 
https://dailyskills.co.in/courses/Digital-Marketing-Secrets-Truths-5f9090680cf2c079ec130cbb?redirectToMicroFE=false

Article By: Mujeebulla K.M
CIGI Career Team